![]() “So, on October 16, instead of seeing the world’s most popular audio streaming subscription service logo on the front of the Barça jersey, those watching the game against Real Madrid will see the silhouette of an owl – the logo of the Canadian singer’s brand. As both are capable of bringing people together and exciting fans, for the first time, the men’s football team will enter the pitch for Sunday’s Clásico wearing a jersey featuring the logo of an internationally acclaimed artist – rapper and singer Drake, winner of 4 Grammy awards and the first to surpass 50 billion streams on Spotify – rather than their main partner’s logo,” a statement from the club explained. “One of the main ideas behind the alliance between FC Barcelona and Spotify is to bring football and music together in order to connect with new audiences around the world. ![]() On Friday, October 14, the club announced that the Spotify logo would be replaced with Drake’s owl logo in commemoration of his streaming success. Heading into Sunday’s edition of El Clasico, though, things will already be looking different. ![]() Over time, though, the club gave in, and ahead of the 2022-23 campaign, the Spanish giants inked a massive deal with Spotify. There was a time when Barcelona refused to have any sponsor on the front of their famous jerseys. ![]() Barcelona will wear Drake's OVO owl on their jersey in El Clásico to celebrate him being the first artist to reach 50 billion streams on Spotify □ /4SFwgfvUX5- B/R Football October 14, 2022 ![]()
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